Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections by Derek Coburn

If you're looking for some powerful realizations about the world of networking, then you will be sure to gain a lot from Derek Coburn’s book, Networking is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections. Coburn argues that rather than collecting a stack of business cards at networking events, it is much more beneficial to have meaningful relationships with the people in your network.

In the book, Coburn begins by explaining the importance of networking and why it is such a powerful tool in today’s business world. He explains that networking is the ability to form relationships with other people through the exchange of information and skills. This enables business professionals to gain more insights and ideas that they can use to reach their career goals.

Coburn then explains why it is so important to make meaningful connections, rather than simply collecting business cards. He points out that collecting business cards may get you a desired outcome in the short term, but it is unlikely to lead to lasting business relationships or a meaningful network. Coburn explains that meaningful relationships involve shared experiences, interests, and trust. To really make lasting connections, Coburn emphasizes that it is important to spend time getting to know the people in your network, rather than just a few minutes of small talk at a networking event.

Coburn then goes into detail about how to actually go about making meaningful connections. He suggests that it is essential to focus on other people rather than yourself when networking. This means taking an active interest in the people in your network and understanding their backgrounds and interests. He also argues that networking should be viewed as a mutual exchange, where both parties are giving and getting something out of the interaction.

Coburn then lays out a step-by-step guide on how to use networking to make meaningful connections. He explains that the key is to create meaningful conversations, and suggests asking provocative questions, connecting with influential contacts, and leveraging technology as ways to go about this.

Finally, Coburn emphasizes the importance of having a positive and authentic presence in order to effectively connect with other people. He explains that it is important to present yourself in a confident, professional and humble manner in order to the create relationships that are lasting and meaningful.

Overall, Networking is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections by Derek Coburn is an insightful look into the world of networking. Rather than focusing on collecting business cards as a measure of success, Coburn argues that it is much more beneficial to create meaningful connections with people in your network. He provides a comprehensive guide to how to make lasting relationships, emphasizing the importance of mutual exchanges, engaging conversations, and a positive presence. If you are looking for ways to level up your networking skills, then this book is certainly worth a read.