Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 by Sarah Lacy

In her book, "Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0," Sarah Lacy examines the revival of Silicon Valley and the rise of Web 2.0 - an online business model that depends upon user-generated content, social networking, and open source software.

The book examines the way the Internet has revolutionized business, and how Silicon Valley has changed since the first dot-com boom. It looks at Web 2.0 as a business model and explores the ways in which it has enabled entrepreneurs to bypass the traditional venture capital route and grow their businesses directly. Lacy also provides insight into the personalities behind the scene, including some of the most influential players in the industry - from Sergey Brin and Larry Page of Google, to Mark Zuckerberg of Facebook, to Jeff Bezos of Amazon.

Lacy chronicles the history of Silicon Valley, from its humble roots in a Santa Clara ranch to its current status as a global tech hub. Along the way, she examines the rise of venture capital and how Web 2.0 has changed the fundamental nature of doing business in Silicon Valley. She explains how venture capitalists have traditionally funded startups and how this model has been disrupted by the emergence of Web 2.0.

Using interviews with more than sixty Silicon Valley insiders, Lacy shows how the traditional model of Silicon Valley venture capitalism has been disrupted by the rise of the Web; how Web 2.0 has empowered entrepreneurs to launch their own businesses; and how this has resulted in a surge of new and innovative business models. She also explains how Silicon Valley's world of venture capitalists, entrepreneurs and coders have become increasingly intertwined, and how the skills of these groups have been used to create new IT start-ups.

Lacy also looks at the darker side of Silicon Valley - how greed, hype and power are sometimes abused - and examines how these issues have evolved over time. She explains how Silicon Valley is now a "valley of hustlers," where power is concentrated in the hands of a few players, and how this has shifted the cultural dynamics of the region.

Overall, Lacy's book offers a comprehensive, informative and entertaining look at the current state of Silicon Valley and Web 2.0. She provides an inside view of the industry, from prominent personalities and aspiring entrepreneurs, to venture capitalists and investors. Through her interviews and her analysis, she provides an insightful and balanced look at a region that is rapidly becoming a global power center.