Powerhouse: The Untold Story of Hollywood’s Creative Artists Agency by James Andrew Miller

Powerhouse: The Untold Story of Hollywood’s Creative Artists Agency is a compelling and comprehensive behind-the-scenes look at the meteoric rise of Hollywood powerhouse Creative Artists Agency (CAA). Written by acclaimed journalist, historian and author James Andrew Miller, the book chronicles the unlikely journey and success of the much-talked-about media and entertainment agency.

The book captures the history of Hollywood’s most influential players, highlighting the agency's formative years, the creation of its groundbreaking and strategically profitable business model, and the milestones of a powerhouse, such as the merger of CAA and William Morris Agency, ultimately yielding a behemoth agency with over 8,000 corporate clients, including some of the biggest stars in the entertainment industry.

Miller takes readers inside the core operations of CAA to get an intimate look at its development and success. He interviews key players, who provide unparalleled insight into the inner workings of the agency and its rise to the top of Hollywood ranks, as well as personal stories from CAA’s executives and former agents. From the creation of the beloved “CAA Brand” to the strategic technologies and innovative tactics developed by the agency, Miller’s book provides an in-depth account of CAA’s triumphs and challenges.

The author also dives into the characters of CAA’s major players, Jerry Maguire and Michael Ovitz, who shaped the narrative of the agency’s meteoric rise. Detailing the successes and failures of CAA’s leadership, Miller reveals how these legendary figures helped shaped and propel the agency’s growth.

An unprecedented behind-the-scenes look at Hollywood power players, Powerhouse: The Untold Story of Hollywood’s Creative Artists Agency pulls no punches as it delves into the thought-provoking and often challenging story of the preeminent Hollywood agency. Through its quick-paced and captivating narrative and exclusive access to the players who created CAA’s success, readers will gain an invaluable understanding of Hollywood’s most influential agency and the characters who led its meteoric rise. A must read for any cinema and entertainment fan, Powerhouse: The Untold Story of Hollywood’s Creative Artists Agency is a comprehensive look into one of Hollywood’s most powerful and successful companies.