Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Mark C. Winters, Gino Wickman

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, by Mark C. Winters, offers highly actionable and inspirational advice to help entrepreneurs and business owners ignite their careers and garner more of what they truly want. The book details how readers can leverage the right combination of factors—vision, people, and execution—to create enduring success and sustainable growth.

Winters argues that a lack of vision, poor people management and poor execution are the three most common causes of business failure. He explains how entrepreneurs should develop a clear and secure vision, surround themselves with the right team, and be willing to put in the hard work required to turn their vision into a reality.

Winters emphasizes throughout the book that individual and corporate values are key. He states that entrepreneurs should make sure their team shares the same core values and strive for living these values both in personal lives and at work. Doing so leads to better collaboration and understanding of what success looks like for the business.

The book also goes into detail on how entrepreneurs can create a culture that thrives. Winters stresses that a culture of action and execution is key, and details the importance of having an entrepreneur-led work environment that encourages feedback, collaboration and innovation. He also dives into what business owners should look for in potential team members, how to manage team dynamics, and how to prompt positive change.

To help bring the ideas together, Winters includes exercises and activities throughout the book. These activities can be used to build an effective vision, analyze team dynamics and identify areas for improvement. Additionally, Winters includes a guide to reflect on the learning gained throughout the book, and suggests that readers use this guide annually to assess their progress and evolve their plans, vision and team as needed.

In summary, Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business is an action-packed and inspiring book that teaches entrepreneurs and business owners how to leverage the power of vision, people and execution to achieve greater success and sustainable growth. It encourages readers to develop a strong vision and surround themselves with the right team and values, and emphasizes the importance of action and execution to achieve success. Additionally, Winters provides actionable tools and exercises to help readers apply the theories covered in the book.