Danny Meyer’s book, Setting the Table: The Transforming Power of Hospitality in Business, is widely praised as an insightful guide that gives readers an inside look at how to succeed in the hospitality industry. In this book, Meyer describes how to make hospitality work successfully in any business. He explains how customer service and hospitality should be seen as a core part of any organization. He also gives advice on how to foster a spirit of hospitality within an organization, how to attract and retain customer loyalty, and how to cultivate successful customer relationships.
Meyer begins the book with an account of his personal journey from restaurateur to hospitality mogul. He explains how he was able to rediscover the essence of hospitality- kindness, connection, and service- and use it to build a very successful business. He goes on to describe the importance of customer service, the role of an asset, and how hospitality can drive profitability. He also explains that customer service should not be an afterthought, but an integral part of an organization's strategy.
Next, Meyer talks about service culture, diversity and inclusion. He believes that customer service can help create an inclusive and welcoming atmosphere for people of different backgrounds. He also provides advice on how to build strong customer relationships and how to retain customer loyalty. In addition, he dives into how to create a safe, vibrant and engaging work environment. He also describes how to anticipate customer needs and how to go beyond traditional customer service to ensure customer satisfaction.
Meyer then dives into strategies for hospitality marketing. He discusses social media, online customer feedback, and other marketing methods. He also explains the importance of customer feedback and how to use it to improve the customer experience. He goes on to describe how the customer experience is something that an organization should strive to improve each and every day.
Finally, Meyer discusses the importance of being in touch with the customer. He talks about how customer feedback and surveys provide invaluable insights into customer behavior. Finally, Meyer provides practical advice on how to use this information to improve the customer experience and increase customer loyalty.
In Setting the Table, Meyer takes readers on a journey of his own in the hospitality industry. He gives valuable advice on how to use hospitality and customer service to build a successful business. He also explains how customer service can help foster an inclusive and welcoming environment for people of all backgrounds. He also provides practical advice on how to bring these concepts to life in your own organization. Setting the Table is an inspiring and insightful guide for any business looking to incorporate the essence of hospitality and embrace a customer-centered focus.
