Natalie MacNeil’s She Takes On The World encapsulates her own experiences in building her own successful business as a freelancer, offering guidance to other entrepreneurs and industry professionals to help them create their own personal and professional wins.
MacNeil demonstrates how she stumbled upon the path of freelancing while taking a break from her traditional career working in multimedia production. She soon discovered her extraordinary gift for web design—and her flair for building relationships online. In She Takes On The World, MacNeil shares how she built an enviable online platform and influencer network, enabling her to launch Her Track, a media company focused on uplifting women entrepreneurs.
In this book, MacNeil takes readers on her personal journey of the highs and lows of building her business, offering her tips and insights on how she successfully navigated the subsequent challenges. She provides a detailed roadmap for identifying opportunities, establishing a distinct and authentic presence in the marketplace, and creating a successful career pathway by leveraging the power of digital and social media.
MacNeil encourages readers to start small as entrepreneurs, exploring their passions and interests, and then creating a distinct brand for themselves. She takes a practical approach, illustrating how creativity and hard work can be rewarding. The book is full of MacNeil’s own inspiring stories and anecdotes that engage, encourage, and motivate the reader to take positive action in growing their own business.
MacNeil draws on the wisdom of over fifty female business owners, offering the reader an overview of diverse entrepreneurial journeys — from ideation to launch — and the challenges that come with each stage. She provides accessible and engaging tips throughout, from crafting the perfect elevator pitch and developing a unique marketing strategy to understanding basic financial management and staying focused on one’s passions and goals.
The book is a powerful resource for women to refer to when tackling their own business goals, as well as a valuable read for men making the move to become entrepreneurs. MacNeil’s She Takes On The World lays the groundwork to help readers achieve their ultimate objectives, offering a comprehensive guide to success driven by personal and professional growth.
