Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) by Olivier Blanchard

Social media is an important component of modern marketing efforts, but it can be difficult to measure the return on investment (ROI) of social media campaigns. Olivier Blanchard's book, Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization, provides a comprehensive overview of social media ROI, providing readers with an understanding of how to measure and manage social media efforts within their own organization.

Blanchard examines the two key components of social media ROI: How to get the best value from a social media campaign, and how to measure the success. Blanchard goes beyond the basics of social media engagement, providing readers with in-depth explanations of the various types of ROI and the benefits of tracking ROI in social media campaigns. He explains why traditional methods of measuring ROI are not always applicable in social media campaigns and provides detailed strategies for creating and using custom metrics. He emphasizes the importance of creating a roadmap for success and measuring results in terms of both vanity metrics and actionable insights.

Blanchard also explores the role of social media in the company’s overall marketing strategy. He discusses the importance of staying agile, creating content that resonates with audiences, and utilizing tools to measure and analyze social media performance. He encourages organizations to take advantage of the insights generated by social media data and to use it to adapt strategies and campaigns.

Blanchard also provides guidance on developing a social media team and managing the team’s resources. He advocates for content creators who are passionate about the brand, knowledgeable about the industry, and experienced in social media. He outlines strategies for hiring and training the right professionals, and encourages organizations to develop effective policies and standards for social media use.

Blanchard’s book provides a comprehensive look at the importance of managing and measuring social media efforts within an organization. He offers practical advice and guidance on developing effective social media campaigns, measuring the results, and leveraging insights to refine strategy. Business owners and stakeholders can use the information in this book to better understand the value of social media, create a roadmap for success, and measure results. By gaining a deeper understanding of social media ROI and the strategies for tracking ROI, organizations can maximize the ROI of their social media efforts, and position themselves to succeed in today’s competitive digital landscape.