Thank You for Arguing: What Cicero, Shakespeare and the Simpsons Can Teach Us About the Art of Persuasion by Jay Heinrichs

The title of Jay Heinrichs’ book Thank You for Arguing: What Cicero, Shakespeare and the Simpsons Can Teach Us About the Art of Persuasion, speaks volumes about what one can learn about the art of argumentation from some of the greats. Whether it is the ancient methods of rhetoric by Cicero or the art of the quip thanks to our beloved Simpsons, the book offers up an entertaining and informative look into the age-old strategies behind successful persuasion.

At the heart of the book, Heinrichs makes the case that persuasion is a tool not just used in political debates and courtroom arguments, but in day-to-day communication. He demonstrates that by understanding the foundations of argument as outlined by the greats such as Cicero and Shakespeare, we can equip ourselves with the tools to make our own arguments effectively, no matter what the occasion.

With regards to the methods of rhetoric employed by the likes of Cicero, Heinrichs examines the three main methods of persuasion which famously outlined by the Roman statesman and lawyer. These are logos (logic and reason), pathos (emotion) and ethos (ethics and credibility). He argues that combining these three persuasive elements is the key to harnessing the power of argument.

Heinrichs also looks at the works of William Shakespeare for an understanding of rhetoric in action. What fascinates Heinrichs is the way in which the Bard uses humour and metaphor as part of his persuasive arsenal. He explains that by combining wit and metaphor, the audience is not only entertained, but they begin to identify with the character making the argument.

However, it’s not only the folks of ancient Rome and Elizabethan England that are brought into the fold of Heinrichs’ work. He looks at a more contemporary source of persuasion: the Simpsons. Heinrichs analyzes how the Simpsons use clever quips and self-deprecating humour to get their points across. He predominantly looks at the show’s use of irony and points out that it can be used to subtly deliver advocacy.

When it comes to communication in ordinary situations, Heinrichs offers an insightful, modern take on an age-old skill: argumentation. He looks at the various techniques employed by Cicero, Shakespeare and the Simpsons and argues that it is possible to successfully persuade in any situation by combining the three classes of rhetoric in the right way.

For anyone intrigued by the art of persuasive argument and how it can be employed in day-to-day life, Thank You for Arguing is an ideal read. With tips, advice and illustrations drawn from the likes of Cicero, Shakespeare, and the Simpsons, the book offers a comprehensive and enjoyable examination of the power of argument.