The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job by Patrick J. McGinnis

Are you looking for advice that will help you become an entrepreneur without quitting your day job? If so, look no further than Patrick J. McGinnis’s book, The 10% Entrepreneur—Live Your Startup Dream Without Quitting Your Day Job. The book is an essential guide for those who want to break into the world of entrepreneurship but don’t have the financial means to quit their day job.

The 10% Entrepreneur focuses on the concept of an “access economy”—a parallel economy comprised of those individuals who typically hold down a full-time job while leveraging the gig economy on the side to supplement their income. According to McGinnis, the access economy is increasingly becoming more commonplace and offers those who may be averse to the risk associated with quitting their day job a means to become entrepreneurial.

At its core, the 10% Entrepreneur is about advice on how to get started as an entrepreneur without necessarily needing to quit your day job. McGinnis provides readers with a 10-step plan to becoming a 10% entrepreneur:

1. Identify your 10%. Figure out what your 10% of time, resources, or energy you can use to invest in your entrepreneurial venture. This can range from buying a stake in an existing company to developing a product or network on the side.

2. Know your end goal. What kind of entrepreneur do you want to be? Having a clear vision will help you focus on the tasks that you need to do in order to achieve that goal.

3. Embrace the 10% life. Learn to work smarter, not longer. Identify your core priorities and hone in on those.

4. Leverage the power of networks. Professional networks are key to achieving success. Look for ways to leverage your existing networks to further your goals and create new ones to expand your reach.

5. Anytime is a good time. All startup ideas should be explored regardless of whether it’s a good time financially or not. If you have been wanting to pursue a venture but haven’t felt like now was the right time, take the plunge.

6. Make it a team sport. The 10% entrepreneur should think of their venture as a team sport. Assemble a group consisting of experts on finances, marketing, design, and tech in order to launch and maximize their success.

7. It’s all about the mindset. Having a positive outlook and embracing the uncertain nature of entrepreneurship is key.

8. Minimize risk by managing costs. As with any business venture, you want to minimize the financial risk. This means focusing on cash flow and taking steps to manage your costs.

9. Good marketing matters. When it comes to marketing make sure you are leveraging the best channels and creating quality content.

10. Balance ambition and reality. Dream big, but make sure your plans neither too ambitious nor too realistic.

The 10% Entrepreneur contains numerous strategies and tips for those who want to break into the world of entrepreneurship without necessarily having to quit their day job. It is essential reading for anyone who is looking to take their venture to the next level without sacrificing their day job or financial safety.