The Gift: Creativity and the Artist in the Modern World by Lewis Hyde

The Gift: Creativity and the Artist in the Modern World, writen by Lewis Hyde, is a passionate and thought-provoking look at the importance of creativity in today's society, and it challenges us to think differently about the creative process. Through multiple perspectives, from both traditional and more modern thinkers, Hyde examines how creativity and art intersect with culture and industry, and what this means for the artist in the modern world.

Hyde begins by referencing traditional theories about creativity and what has defined an "artist" for centuries. Drawing from the thinking of anthropology researcher Franz Boaz, Hyde discusses the concept of the "gift" as it relates to creativity. Boaz noted how within many societies, the exchange of gifts is used to create relationships and to draw people closer together. Hyde suggests that in the same way, a creative gift can allow us to form connections that are even deeper than a material one. Hyde also refers to Spanish philosopher Jose Ortega y Gasset, who spoke of the creative genius as one who delights in the unknown.

Hyde then moves on to discuss creativity in the modern world. He focuses on how capitalism has influenced creativity, how technology has revolutionized the artistic process, and how the traditional view of an artist as a solitary genius has changed. While still appreciating the inherent value of a creative gift, Hyde acknowledges the higher commercial value accorded to creativity in the modern world and the pressure that this can bring to artists. He suggests that part of the modern artist's challenge is to reconcile their own creative desires with the demands of a commercial marketplace.

Hyde then explores the impact of technology and the influence of the Internet on creativity. As the Internet has more deeply woven itself into our social lives and daily routines, it has become intertwined with our own creativity, whether we are aware of it or not, offering a new and fascinating dynamic to consider. Hyde acknowledges the potential of the Internet and other technological advances to support creative engagement, while at the same time recognizing the negative impacts these tools can have, such as distraction, plagiarism, and inaccuracy.

Hyde further considers the current state of artistry in the modern world, and how it is affected by social values, legal issues, and cultural forces. He reflects on the potential of modern art to effect positive changes within society, and encourages artists to consider how to best contribute to society, while also keeping and growing their own creative identity.

Overall, The Gift: Creativity and the Artist in the Modern World is a fascinating and informative read, offering thoughtful insight into the ways in which creativity and art intersect with the modern world. It is an inspiring source for anyone with an interest in artistry and the creative process, and will surely encourage those who read it to explore the beauty and power of creativity for themselves.