The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

In his book “The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly", David Meerman Scott redefines marketing, PR and customer engagement in the online era. His book provides readers with advice and practical tips on the most successful ways to reach potential customers through new digital marketing opportunities such as social media, online video, mobile applications, blogs, news releases and viral marketing.

The book is divided into five sections, each focusing on one of the digital marketing opportunities. In each section, Scott provides readers with advice, research, case studies and real-world examples of how others have used the platforms to successfully reach potential customers. He then goes on to discuss how to create effective campaigns, with examples and tips on making the most of each platform’s features.

Scott starts by discussing the importance of having a “pull” strategy, rather than a “push” strategy when it comes to marketing your product or service. He explains that by using push tactics, companies and individuals will only reach a limited amount of potential customers, and that a pull strategy is the best way to gain the widest possible exposure. He further explains why having an effective presence on the web and engaging with customers is essential for successful online marketing.

The second section of the book focuses on using social media platforms such as Facebook, Twitter, YouTube and LinkedIn to spread messages quickly and efficiently. Scott discusses how to use these networks to engage with customers and how to create effective campaigns to reach a wide audience. He also covers how to measure the effectiveness of social media campaigns and how to use analytics to better understand what is and isn’t working.

The third section of the book looks at the use of online video, including how to create engaging video campaigns and what types of video content work best for different types of campaigns. The fourth section looks at mobile applications and how they can be used to extend campaigns and reach customers on the go. Finally, in the fifth section Scott looks at how to use blogs, news releases and viral marketing to get the word out about your product or service.

Overall, The New Rules of Marketing and PR is an essential read for anyone who wants to learn about the different types of digital marketing and how to use them effectively. Meerman Scott provides readers with comprehensive and in-depth information, as well as practical tips to put into action. By exploring the new rules of marketing and PR, readers will be well on their way to creating successful online campaigns.