Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World by Scott Harrison

In the world of social activation, Scott Harrison’s ‘Thirst: A Story of Redemption, Compassion and A Mission to Bring Clean Water to the World’ is an inspiring true story of transformation and redemption. As the founder of the charity: Water organization, Scott Harrison shares his journey of becoming an unlikely philanthropist and his mission to bring awareness to the global water crisis.

It began with a decade of ‘fool’s gold’ lifestyles as a successful club promoter in New York City. After his former mentor and boxing promoter, Felix Martinez, dies from liver cancer, Harrison dives deeper into despair and finds himself stuck in a life he is no longer proud of. During a four-month spiritual retreat in Costa Rica, his perspective is altered and he discovers a newfound passion to right his wrongs.

Beginning his journey in 2006, Harrison commits himself to serve the neediest of humans through humanitarian aid. In his new and fulfilled life, Harrison takes on the challenge to bring clean and safe drinking and surface water to a billion people through his charity organization and awareness internet campaigns.

'Thirst' chronicles the successes, failures, and hardships of his journey, while offering insight into the culture of philanthropy and the effective tactics used in charity work. It is a testament to one man’s tireless dedication to bring access to safe water for those on the global margin.

In the book, Harrison stresses the importance of financial responsibility in the NGO world and reminds readers that the number of donors is more important than the size of their donations. He also outlines his strategies for breaking the mold of event evangelism, providing a blueprint with tips for leveraging technology and focusing on direct results.

In addition, Harrison introduces everything he’s learned about global health, about what works and what doesn’t work. He shares lessons in communication and aligning donor energy with mission, and the importance of taking risks and making mistakes – all of which is necessary to achieve grand objectives.

‘Thirst’ offers the following tools and tactics to any reader looking to change the world:

• Effectively using social media to drive traction and support.
• Understanding your donors.
• Developing a powerful logo, slogan and story.
• Measurement and the importance of transparency.
• Creating grassroots campaigns.
• Allowing your mission to become much bigger than you.

All in all, ‘Thirst’ is an inspiring and genuine look into the heart of a modern humanitarian. It is a chronology of “a wild, inspiring ride” - a ride we no longer see in our current era of activism, with Scott Harrison as its leader passionately carving out a new path to achieve his ambition of bringing clean water to the world.