Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail by Keith Ferrazzi

Who’s Got Your Back by Keith Ferrazzi is a breakthrough program to build deep, trusting relationships that create success and won’t let you fail. In the book, Ferrazzi presents the three keys to building powerful, long-lastng relationships with others; focusing on the “giving” process, mastering authentic dialogue and emotionally connecting.

Using his experiences from writing his first book, Never Eat All Alone, Ferrazzi was inspired to write a book dedicated to growing one’s “inner circle” and how to transform your inner self and relationships. He aims to dispel the myth of the myth of “lone genius” and instead demonstrate the importance of mastering the art of relationships in order to achieve success.

The first key to building relationships: Giving focuses on how the “giving” process can be transformative. Ferrazzi explains the importance of making a “Don’t Ask, Don’t Get” philosophy the foundation of your approach to others. This is based on the principle of giving as much as possible to others without expecting anything in return. Ferrazzi argues that by putting the emphasis on helping others and creating value for them, not only will you add to their lives, but also increase the likelihood of them returning the favor in the future.

The second key: Dialogue is about having meaningful conversations and understanding others. Ferrazzi advocates for stepping out of one’s comfort zone and getting to know those around you by asking the hard questions. He believes it is important for us to challenge our views so that we can be better prepared to face the world and any obstacles that might arise. He stresses the importance of being a good listener as well: listening twice as much as you speak and being aware of the other person’s feelings, needs and expectations.

The third key: Feelings urges readers to develop their emotional intelligence and build a trust bond with other people. Ferrazzi presents the importance of cultivating deep and meaningful connections with people, such as sending thank-you notes, expressing expressions of admiration and sincere compliments and remaining sensitive in the face of failure.

Overall, Ferrazzi’s book presents an inspiring, practical program for building trusting relationships, creating success and not allowing yourself to fail. It is a valuable read for anyone wishing to bring about positive change and lasting relationships.


This book summary has been produced to give a brief overview of ‘Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail by Keith Ferrazzi.’