Win Bigly: Persuasion in a World Where Facts Don’t Matter by Scott Adams

In Win Bigly: Persuasion in a World Where Facts Don’t Matter, Scott Adams dives into the secrets behind successful persuasion and communication. Based on his experience as the creator of the long-running comic strip Dilbert, Adams presents readers with a unique perspective on political communication with insight even non-political readers can find useful.

Adams points out that facts don't typically drive electoral success. Rather, he argues that persuasion - the strategic combination of narrative and emotion - is the key to victory. As an example, he points to President Donald Trump's 2016 electoral victory despite what can only be described as a string of falsehoods, mistakes, and gaffes. Per Adams, Trump's powerful way of appealing to emotions through narrative allowed him to communicate effectively despite his opposition's attempts to rely on facts.

Adams doesn't suggest readers adopt Trump's communication style but instead introduces a set of tried-and-tested rules and tactics designed to help them better persuade their target audiences. He begins by explaining the importance of understanding one's audience and using this knowledge to tailor one's message to the target audience. He then uses the story of how the Greek General Odysseus succeeded in his efforts to return home from the Trojan War to illustrate this point.

Next, Adams focuses on the power of persuasion through the use of commitment devices, metaphors, and framing - three strategies Trump is particularly adept at using based on Adams' observations. He gives a clear example of how effective each of these strategies can be, providing evidence from other successful persuasion campaigns as well as Trump's presidential campaign. Finally, Adams discusses the importance of assessment, suggesting readers be critical of their own arguments and constantly adjust based on the audience's reaction.

Overall, Win Bigly: Persuasion in a World Where Facts Don’t Matter offers readers an informative and entertaining take on the power of persuasion. Through a combination of anecdotes, examples, and advice, Adams provides a comprehensive guide to persuasion that arms readers with the tools and knowledge necessary to successfully influence others in both their personal and professional lives. Whether readers are looking to land their dream job, win an election, or convince a loved one to support their point of view, Win Bigly will give them the skills they need to make their case.