Brian Fugere

Brian Fugere is an award-winning author, consultant and entrepreneur best known for his book “Why Business People Speak Like Idiots: A Bullfighter's Guide”, which has sold over 200,000 copies and has been translated into 16 languages. He has also co-authored several books, such as “Cheese, Whiskey, & Cigarettes: A Cultural Encyclopedia of the Extraordinary Habits, Taste, and Pleasures of the Richest People on Earth”, with his business partner Chelsea Hardaway & “The Why of Work: How Great Leaders Build Abundant Organizations That Win”, with his business partner, Jude Murdock.

Born on August 20th in Redwood City, California, Brian is a graduate of Stanford University, holds several prestigious honors and accolades, and has been a faculty member since 1989 at some of the top business schools in the world. In addition to writing and speaking on topics related to business and organizations, he is also the co-founder and CEO of the consulting company, Why To.

Fugere's book, “Why Business People Speak Like Idiots”, focuses on breaking down the way people speak in business organizations, in order to make them better communicators and improve their performance. The book highlights the importance of understanding the needs of peers and stakeholders, setting appropriate levels of expectations, and utilizing positive language in order to effectively communicate in the workplace. It also emphasizes ways of avoiding the jargon and unnecessary complexity that are often used by those in the corporate world.

In “The Why of Work”, Brian and Jude explore the activity of founding, leading, and sustaining high-performing organizations. The book addresses such topics as strategies for inspiring commitment in people, how business executives can make decisions that benefit both the organization and its employees, as well as how to lead an organization through growth and prosperity.

In “Cheese, Whiskey, & Cigarettes”, Brian and Chelsea reveal the secrets behind the lives of some of the biggest movers and shakers in business and entertainment. This book is not just about the luxurious lifestyles of the rich, but also explores ideas related to creativity, marketing, and branding, which can be relevant and useful to anyone.

Brian has also written articles and columns for The Washington Post, Harvard Business Review, NBC, and other publications. He has been featured in The New York Times, Bloomberg Businessweek, Fortune, and a variety of other media outlets.

Over the past two decades, Brian Fugere has established himself as a successful writer and speaker. His insights in the process of self-improvement, teamwork building, and communication make him a unique and highly sought-after expert in the business world. His books, articles and talks are essential for anyone looking to become a successful business leader and are highly recommended for anyone in the corporate world seeking to get ahead.