Jon Warshawsky's book, "Why Business People Speak Like Idiots," gives readers an in-depth look at why corporate clichés and jargons commonly used by business people are both unhelpful and inefficient in communicating. Business people use these phrases not only to appear intelligent, but also to hide the fact that they have nothing meaningful to say. By analyzing the problems within the business world, Warshawsky provides readers with insightful strategies to make conversations and communication more effective.
The book opens up with an exploration on why business people speak like ‘idiots.’ Warshawsky argues that jargon is often used to mask trivial ideas and to puff up authors' influence. It also serves as a clever way to appear to be knowledgeable and sophisticated without saying anything meaningful. Companies even have teams of “Business Jargon Translators” whose job is to take jargon and make it comprehensible for the general public. He also pointed out that jargon like ‘innovative’ and ‘cutting-edge’ are overused and often meaningless words.
Warshawsky believes that one of the biggest problems with jargon is that it limits innovation. Businesses often grind to a halt when jargon-filled conversations take over the discussion. Interactions become shallow and superficial, preventing meaningful dialogue and preventing the free flow of ideas. From the overuse of professionally high-minded words to the over-simplification of ideas, Warshawsky explains that jargon and clichés can impede innovative problem solving.
He then takes a step back and provides readers with alternative ways of communicating in the workplace. Additionally, Warshawsky offers practical strategies and exercises that encourage business people to think in more creative and powerful ways. One strategy involves avoiding the use of jargon and instead focusing on conveying an idea in the simplest and most straightforward manner.
The book also examines the role of interpersonal communication in the business world. According to Warshawsky, effective conversations can help spark ideas, solve problems, and build relationships. His advice on the importance of active listening and having genuine conversations is especially beneficial for those looking to move past the superficial and into more meaningful dialogue.
In the final chapters of the book, Warshawsky explores how even the most basic conversations can fall victim to inefficient communication styles and how businesses can benefit from engaging in more productive conversations. He also includes tools and templates that can help navigate the complexities of the corporate world and make conversations easier and more effective.
Overall, Jon Warshawsky’s "Why Business People Speak Like Idiots" provides readers with an analysis of corporate language and a comprehensive look at effective ways of improving communication within the workplace. The book makes a thoughtful case against the use of jargon and clichés and is a must-read for those looking to inject conversations with greater clarity and purpose.
