Brian Solis

Brian Solis is a renowned author, keynote speaker, and digital analyst who focuses on the intersection of business and technology innovation. He is best known for his books Engage!, ‘What’s the Future of Business?’, ‘Lifescale’, ‘X: The Experience When Business Meets Design’, ‘The End of Business As Usual’ and ‘The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution’. His work has been featured in the Wall Street Journal, The Economist, Fortune, Wired and TED.

Brian Solis applies his expertise in business and technology to help organizations thrive and survive in the digital age. He has a fresh and insightful view on how organizations can use technology to create a competitive advantage. Brian has over 25 years of experience helping companies to apply technology to transform their businesses, build customer loyalty and gain an edge in their respective markets.

Brian Solis’s book Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web is a practical guide for companies who want to learn how to navigate the new era of digital marketing and better engage with their customers online. The book explains the importance of content strategy, effective social media tactics, and the forces that determine success in the digital realm. It teaches companies the power of creating an emotional connection with customers, and provides real-world examples of companies that have successfully used technology to enhance their customer relationships.

In Brian Solis's book What's the Future of Business? Changing the Way Businesses Create Experiences, Solis teams up with business consultant Jurgen Appelo to present strategies for companies to become more customer-centric and create better experiences for their customers. The book provides an overview of the cultural, technological, economic and environmental trends that will shape the future of business, and provides readers with practical tools to uncover customer insight and deliver products and services that meet the needs of the modern customer. It also outlines the daunting challenges companies will face in the years to come, and how they can adapt to the changes in the digital landscape.

Brian Solis's Lifescale: How to Live a More Creative, Productive and Happy Life is a practical guide for living a life of balance. The book explains how to create a more meaningful home life, work life, and social life while keeping passion, creativity, and productivity in. The book advises on using technology to enhance the lives, such as using social media to create meaningful social connections, using technology to build habits and focus, and using it to nurture creativity and productivity.

In X: The Experience When Business Meets Design, Brian Solis applies the principles of experience design, or “X”, to business. He examines how companies from Apple to Zappos to Amazon are all reinventing their businesses by seeking to create unique and meaningful experiences for customers. The book outlines how companies can use design thinking to create experiences that customers will value and how to use technology to capture customer data for deeper insights into customer needs, wants, and desires.

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution is Brian Solis's most recent book. It is a practical guide for companies to apply the four R’s of the Consumer Revolution (Re-evaluate, Reimagine, Redesign, and Rewire) to create experiences that “wow” customers. The book outlines how companies can rethink their strategies, embrace digital transformation, integrate customer strategies, and innovate to gain a competitive advantage.

Brian Solis’s books offer readers valuable insight into the ever-evolving, digital world, and how organizations can use technology to create a competitive advantage, build customer loyalty, and gain an edge in their respective markets. He shows readers how to use their creativity and technology to maximize customer experiences and provides practical tips on how to increase customer engagement, build customer loyalty, and create a successful business model that meets the customer's needs. Whether you are an entrepreneur, a corporate executive, or just curious about the digital revolution, Brian's books offer insights that can help you and your business thrive.