Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis

Brian Solis’ Engage! is a must read for any company looking to expand their business and reach new customers in the digital age. The book provides a comprehensive guide for brands and businesses to appropriately navigate and engage with the ever-changing world of social media. In this book, Solis draws on his years of experience as a social media strategist to provide no-nonsense advice, tools, and strategies for any business trying to make their mark in the digital age.

The book can be broken down into three main parts: Understanding the new web, Leveraging the new web, and mastering the new web.

Solis first dives deep into Understanding the new web. He begins by explaining the fundamentals of the new web; the rise of social media and its impact on business, the cultural changes that have emerged in the era of Web 2.0, and how businesses must adjust and evolve to remain competitive and relevant. He goes on to explore the emergence of “tribes” or groups of individuals who have similar interests or values. These new tribes provide a powerful opportunity for companies to reach a new audience and create relationships with key influencers. Additionally, Solis explains the concept of ‘social capital’, or the trust and relationships earned through engagement with an audience.

In the second section of the book, Solis moves onto Leveraging the new web. He provides a thorough breakdown of the behaviors, patterns, and technologies that impact the success or failure of any company’s digital strategy. Solis imparts numerous tips on how to create a successful online presence for businesses, covering everything from selecting the proper online platforms to create a presence on to how to produce consistent, quality content that will engage your audience. He also dives deep into how companies can use social media to achieve their goals, whether it’s to build brand awareness or drive more sales.

The final section of the book focuses on Mastering the new web. Here Solis breaks down how businesses can measure their success and refine their strategies in the ever-shifting digital landscape. He covers the various online metrics like engagement rates, follower counts, reach, and more, and how to interpret and apply the data to help improve a company’s web performance. He concludes by providing an actionable framework that businesses can use to develop an effective social media plan and measure their return on investment.

In Engage!, Brian Solis has put together an essential guide for any business or brand looking to make the most out of their online presence and strategically revamp the way they interact with the web. By providing a comprehensive overview of the fundamentals of the new web, along with detailed tips on how to leverage and master it, Solis arm readers with the essential tools to successfully build, cultivate and measure success in the digital age.