Jay Baer

Jay Baer is an American author, speaker, and entrepreneur in the digital marketing arena. He is the president of Convince & Convert, a digital marketing consultancy and content marketing firm helping companies improve digital marketing effectiveness.

Jay is the New York Times best-selling author of five books, including his latest, “Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.” Jay is an internationally recognized keynote speaker on digital marketing, customer service, social media, and content marketing topics. He's been featured in major publications such as The Wall Street Journal, CMO by Adobe, Forbes, Inc, Entrepreneur, and Mashable, and is the host of two globally recognized podcasts: “Social Pros” and “Marketing School.”

In “Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth”, Jay introduces the concept of a “talk trigger,” which is a strategic destination or experience advertisers can create to ensure customers talk about their brand or product to others. His book examines the building blocks of talk triggers: creating an insane Wow! experience, growing the frequency of memorable experiences, making your products or services noteworthy, and leveraging the power of technology.

In “Youtility: Why Smart Marketing Is About Help Not Hype”, Jay argues that businesses must stop trying to be clever and simply focus on helping consumers. He suggests to think like a publisher and provide information that is useful, timely, and surprising to customers.

In “Hug Your Haters: How to Embrace Complaints and Keep Your Customers”, Jay outlines the advice that all customer service executives should follow: respond quickly and with sympathy, regardless of how the customer expressed their complaint. He also demonstrates how “hugging your haters” can positively affect long-term business success.

In “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social”, Jay tells readers to expect customers to integrate social media into their decision making process. He examines the benefits and challenges of the “now” revolution, and provides actionable tips to help businesses to be more successful.

Finally, Jay’s first book “The Rock Star Rules: A Business Rock Star’s Guide to Success” is packed full of knowledge from two decades of experience. In this book, he explores the experiences of successful entrepreneurs, inventors, and small business owners, and offers advice on how readers can build their own successful business.

Jay Baer is one of the leading experts in digital marketing and customer service. His books offer valuable insights based on decades of experience in the field, which can help readers create successful marketing campaigns and increase customer loyalty. Whether you're looking for advice on how to create a memorable experience or make your products or services stand out from the competition, Jay's books have you covered.