Jen Sincero

Jen Sincero is an award-winning American author of books like You Are a Badass, You Are a Badass at Making Money, and Badass Habits. She has dedicated her life to helping people become their most authentic and successful selves, and her work is often filled with fearless humor and practical advice.

Jen Sincero was born in San Francisco and raised in rural Wyoming. After college, she moved to San Francisco where she spent several years fostering her creative ambition. At that time, she worked a variety of jobs in the music, advertising, and entertainment industries. In her book, You Are a Badass, she recounts that at age 35, she decided to take charge of her life by leaving her comfortable job to travel and explore the world. Sincero further explores her journey in her second book, You Are a Badass at Making Money, in which she describes the journey from zero income to having full creative freedom as a self-employed author and speaker.

In her writing, Sincero often uses her own experiences to encourage readers to live life on their own terms and boldly pursue the lives they have always dreamed of living. She emphasizes that success is the result of consistent effort, with a focus on shifting mindsets and reconditioning habits. In her flagship book, You Are a Badass, she discusses overcoming self-sabotaging mentalities and embracing positive affirmations. She teaches that success is ultimately achieved through the practice of personal responsibility and accountability, and that believing in your own capabilities is key to achieving any goal.

In addition to her books, Sincero offers multiple other resources to help people transform their lives and unleash their inner Badasses. She has multiple audio courses, downloadable worksheets, personal coaching sessions, and other programs to help her readers reach their full potential. Her courses cover topics such as mastering personal finance, transforming beliefs, and setting powerful intentions. Her programs have proven to be incredibly effective in helping people make meaningful and measurable changes in their lives.

Furthermore, Sincero is highly sought-after speaker and workshop facilitator, delivering powerful talks on personal success and using humor to drive powerful transformations. Whether it's on stage, in her books, or on her blog, Sincero encourages readers to follow their inspirations and use creative problem solving to realize their desired life outcomes. She also helps readers to develop discipline, commitment and courage as well as strategies for achieving their financial goals.

Overall, Sincero’s work revolves around her core principles: personal responsibility, growth, and self-discovery. Her celebrated books, audio courses, and speaking engagements have empowered countless people to recognize their potential and realize their dreams. Her inspirational guidance has been praised by many for its empowering and authentically-transformative capabilities.