Robert W. Bly

Robert W. Bly is a renowned author, copyeditor, and freelance copywriter who has been writing, editing, and publishing for decades. He is a master of words, able to communicate complex messages in short, clear sentences. In his books and articles, Bly covers topics ranging from business and technical writing to marketing and sales. He has authored more than fifty books, including The Copywriter’s Handbook, which is considered one of the standard works of copywriting.

Robert W. Bly was born in 1952 in Wyckoff, New Jersey. He received his B.A. in English Literature from Rutgers University. After college, Bly began writing for trade magazines, including PC Week and Publish, and his articles were soon published in popular magazines such as Reader’s Digest, U.S. News & World Report, Playboy, and McCall’s.

In 1982, Bly published his first book, The Copywriter’s Handbook, which has sold over a million copies. The book offers a complete guide to copywriting, including exercises, samples, practical tips, and guidelines. Since then, Bly has written and published several other books, such as The Elements of Technical Writing, How to Write and Publish a Book, and Secrets of Successful Freelance Writers. He also published books on language and grammar, such as Write Tight and A Fresh Approach to Grammar.

Bly’s style of writing is direct and no-nonsense. He emphasizes the importance of keeping text to-the-point and editing down to the essentials. His books offer practical advice on copywriting, grammar, and other topics, often including helpful samples and examples. His work also emphasizes the need for a clear purpose and target audience when writing, as well as the importance of continued study and improvement.

As well as being an author, Bly is an accomplished copyeditor. He edited the 18th edition of The Chicago Manual of Style and is the author of The Fine Print: How to Spot and Fix for Common Editing Mistakes. He works frequently with publishing houses and professional organizations, providing copywriting and copyediting services.

Bly is a sought-after speaker, regularly appearing at conferences and business conventions, and has appeared on the Donahue show and CNN. He also provides consulting services to business owners and writers, focusing on communication skills and business effectiveness.

Bly’s books have sold millions of copies around the world and have been translated into several languages. His writing style is simple, direct, and effective — a legacy that has left a lasting impression on the writing world. His copywriting skills have made him a highly sought-after consultant, and his books offer invaluable insight into the world of copywriting. Whether you’re a copywriter, a marketer, or an entrepreneur, Bly’s work can help you create convincing, effective messages.