The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly

Today’s copywriters are in high demand. With the growth of digital marketing, companies need skilled writers who can create compelling and persuasive sales copy. To help copywriters hone their skills, Robert W. Bly has written The Copywriter’s Handbook, a step-by-step guide to writing copy that sells.

In this book, copywriters will learn the essential elements of persuasive copywriting. Bly provides valuable tips and techniques for correctly researching, crafting, and testing messages for the most effective copy possible. He also imparts important lessons about audience targeting and making sure the copywriter’s message speaks directly to the reader.

The Copywriter’s Handbook is divided into four parts, plus a helpful resource section. In the first section, “The Basics of Copywriting”, Bly discusses how to organize research, outlines best practices for crafting effective copy, and shares real-world examples. In the second section, “Creating the Copy”, Bly shares strategies for using persuasive language, creating clear and concise copy, and the importance of testing messages.

The third section of the book, “Beyond the Basics”, covers more advanced topics such as creating campaigns and strengthening messages. Bly also looks at creative writing methods and alternative ways to deliver copy, like using video or podcasts. The fourth section, “Resources”, provides a complete suite of tools for copywriters, such as copywriting checklists, notebooks, and reference materials.

By following Bly’s instructions in The Copywriter’s Handbook, copywriters of all levels will be able to write more persuasive and successful copy. Bly provides a comprehensive overview of the entire copywriting process, from research to testing, and offers valuable tips for crafting effective sales messages. The Copywriter’s Handbook is an essential reference for any professional copywriter and an invaluable resource for anyone looking to create powerful copy.