Snask

Snask is a Swedish creative agency that specializes in brand development, product design, and illustration. Founded in 2005, Snask has built a reputation as a world-renowned agency, working on projects for clients like Apple, Airbnb, Sony, and Microsoft. The company’s name comes from the Swedish phrase “att snaska,” which means to break the rules and add flavor to life.

This attitude is reflected in the work of the company’s founder, Rasmus Andersson. Andersson is a creative director, consultant, and author who strives to push the boundaries of modern business.

In his 2016 book Designmanifest, Andersson articulates the design principles that he follows as a creative director. Designmanifest is an in-depth look into methods and philosophies of design that Andersson has developed over a career as a design leader, and is one of the definitive manuals on modern branding and product design.

One of the key themes in Designmanifest is a focus on the user experience, and how this should be the core of any successful design strategy. Andersson encourages readers to think outside the box and use the power of imagination and experience to create meaningful user moments. To this end, he detailed methods for prototyping, testing, and improving user experience.

Another core principle of Designmanifest is understanding the purpose of design. According to Andersson, the purpose of design should be to create something of consequence, not just something visually pleasing. The goal is to craft an experience that captures the essence of a product, brand, or idea and inspires the end user to engage with it.

The message in Designmanifest is that modern business must embrace the principles of design-thinking. This means taking a user-centred approach to problem solving and emphasizing the importance of user experience. It also means understanding that design is an ever-evolving field that should never stand still.

Andersson’s work with Snask is reflective of these same principles. He’s worked on projects that look to push the boundaries of modern business and develop meaningful user experiences. For example, he helped to rebrand Vimeo, creating a visually pleasing aesthetic tailored to the needs of their users. He’s also worked with Scandic Hotels to design a platform that creates memorable customer experiences.

Designmanifest is the perfect read for anyone looking to gain a better understanding of design and how it applies to modern business. Drawing on the experiences of a world-renowned creative director, it provides a comprehensive look into the principles of design-thinking and how it can help create successful products and experiences.