Make Enemies & Gain Fans: The Snask way of becoming a Successful Creative Entrepreneur by Snask

If you’re looking for ways to become a successful creative entrepreneur, then you should pay attention to what Swedish agency Snask has to say. Snask, which is comprised of graphic designers, writers, photographers, filmmakers and animators, believes that creativity means taking risks, making enemies and gaining fans. To them, success isn’t about catering to everyone, it’s about making a small impression that resonates with the right people.

Snask was founded by Fredrik Öst in 2006. After successfully running a number of advertising campaigns, Öst and his team established Snask as a creative agency that focused on creating disruptive campaigns and innovative solutions.

Since then, Snask’s approach has consistently been the same. They’re always willing to try something new, even if that means challenging what’s accepted as normal. This isn’t to say that they’re trying to stir up trouble, but rather that they’re not afraid to think differently and be bold.

In their book, Make Enemies & Gain Fans: The Snask Way of Becoming a Creative Entrepreneur, Snask’s founders Fredrik Öst and Mikael Egeblad identifies the key ingredients to their success. They start off by stating that, in order to create something disruptive, you need to keep asking “Why?” continuously. Why does this exist? Why does it work? Why is it the way it is? Through asking yourself these questions, you can begin to think of new ways to do things.

The next key ingredient is to think from the outside in. By looking at the world from different perspectives, you can develop new solutions or thoughts previously undiscovered. To do this effectively, Snask recommends being mindful of opportunities for creative innovation that come your way and not to be afraid to step outside of the box.

The next essential part of their approach is to never settle. Even when it seems like you’ve got the perfect solution, it’s important to continue pushing until it’s more than just optimal, it’s disruptive. In other words, they’re not afraid to take risks.

Finally, Snask discusses the importance of creating a story. Even if it’s a story about failure, it needs to be told. If it resonates with someone, it can create loyalty and even admiration. Even if it doesn’t, the story can still be used as a learning opportunity about what didn’t work and how to avoid those mistakes in the future.

Through Make Enemies & Gain Fans: The Snask Way of Becoming a Creative Entrepreneur, Snask shares the lessons and strategies that have worked for them. By ridding yourself of the fear of failure, asking uncomfortable questions, looking at the world from different perspectives, never settling and telling stories, Snask believes you can stand out and create something disruptive. In a world where many things have already been done, it’s a great way to stand out and become memorable. Creative entrepreneurs, take note.