Tim Calkins

Tim Calkins is an internationally known author, professor, and marketing consultant, best known for his expertise in marketing strategy and branding. He is currently a Professor of Marketing at the Kellogg School of Management at Northwestern University and the Director of the Kellogg School’s acclaimed Clinic on Branding & Advertising.

Calkins is the author of six books on marketing strategy. His first book, Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth, was published in 2005 and is one of the top books recommended by the American Marketing Association. It includes ideas and strategies for companies to create powerful marketing plans that help them grow their businesses. His second book, Strategic Marketing: An Introduction, was published in 2008 and provides an overview of marketing strategies and tactics. It is a popular textbook at many colleges and universities around the world.

Calkins’ other books include The Power of Marketing Simplicity, which focuses on using simple strategies and tactics to build a powerful brand, and Cut Through the Clutter, which shares ideas for competing in a noisy marketplace. His most recent book, The Growth Release Point: when to jump and when to stay put to grow your business, was published in 2018. In it, he presents solutions for companies to create better, more agile strategies and to continually adapt to new market conditions.

Calkins has appeared on many different media outlets and has spoken at numerous international conferences. His insights on marketing and branding have been featured in the Wall Street Journal, the Financial Times, Advertising Age, and Forbes.

Calkins’ work has earned him a variety of honors, including being named the KnowledgeLeader of the Year in 2007 and the World Branding Personality of the Year in 2018. He has also received prestigious awards from the American Marketing Association and the International Branding Association.

Calkins’ experience and expertise on marketing and branding make him an invaluable resource to businesses of all sizes. With his cutting edge insights, businesses are able to stay ahead of the competition and create successful, powerful brands. With ideas from his books, businesses can create marketing plans that help them reach their goals and create growth.

For businesses, Calkins is renowned for his knowledge on customer centric strategies. He offers courses and workshops on best practices and helps businesses move forward with their marketing strategies. He has also developed a variety of different tools to help businesses measure the success of their campaigns and create new ones.

Calkins’ enthusiasm and experience make him an invaluable resource for businesses looking to updgrade their marketing plans. His books provide insights and ideas that can be used to create powerful, long-lasting brands. With Calkin’s help, businesses are able to better understand the best practices and create successful campaigns.