How to Wash a Chicken: Mastering the Business Presentation by Tim Calkins

Tim Calkins' How to Wash a Chicken: Mastering the Business Presentation provides a comprehensive guide on how to effectively deliver a business presentation. In his book, Calkins examines how presentations should be constructed in order to deliver the best message and make the most impact. He also provides strategies and techniques to ensure presenters will be well-prepared and confident when delivering presentations. From gaining an understanding of audience needs to utilizing visual aids, Calkins offers invaluable insight into how to most effectively communicate a business message.

The first part of the book focuses on understanding the scope of the project and the audience so that one can prepare the most effective presentation. Calkins encourages readers to research corporate culture, executive profiles, and audience demographics when developing their presentation. This preliminary work is essential for designing a presentation that will be tailored to the target audience and their expectations. After assessing the context and the goals of the presentation, Calkins offers advice on how to craft the most effective presentation structure. He recommends dividing a presentation into the three stages of pitch, story and data. This method is a proven way to build a presentation that will keep the audience engaged and will ensure the key message resonates.

The second part of How to Wash a Chicken looks at how to create an effective visual experience for the audience. Calkins emphasizes the importance of visuals in conveying a message so that it resonates with the audience. He provides guidance on design techniques that will make an impact such as using charts, infographics, photographs, and other visual elements. He also provides in-depth advise on color and font choice and emphasizes the importance of creating visuals that reflect well on the presenter. Finally, Calkins provides guidance on using physical visual aids such as markers, flip charts, and slideshows to help illustrate key points.

The third section of the book looks at ways of rehearsing presentations and ensuring presenters are well prepared. By becoming familiar with the content and practicing, presenters can be confident and deliver their messages effectively. Calkins emphasizes the importance of practice and provides guidance on how to practice in order to be prepared. He includes ideas on how to develop a plan and rehearse in order to ensure one is ready to present and can deliver the message with clarity.

Overall, How to Wash a Chicken is a comprehensive and informative guide on the fundamentals of successful business presentations. Calkins provides invaluable advice on understanding the scope of the project, creating engaging visuals, and preparing for the live presentation. From outlining and rehearsing to ensuring the message resonates, readers will gain the skills to effectively and confidently present their business message to any audience. With this guide, readers have the resources to master the art of delivering a business presentation.