Follow the Author Erica Keswin + Follow Bring Your Human to Work: 10 Surefire Ways to Design a Workplace That Is Good for People, Great for Business, and Just Might Change the World by Erica Keswin

The key to creating a successful workplace is to prioritize the people it serves. Too often, workplaces are designed with just financials in mind, neglecting the social needs of both workers and customers. By creating an environment that is positive for people, a company will be more successful. Follow Erica Keswin as she shares 10 ways to design a workplace that is good for people, great for business, and just might change the world in her book Bring Your Human to Work.

In Bring Your Human to Work, Keswin outlines the importance of creating a personal, human connection in the workplace. She uses a term called “human touchpoints” to betoken the idea that companies should take the time to give employees and customers alike a chance to be seen, acknowledged, and connected to the company. She explains that the benefits of taking a human approach to business can be tremendous, including improved customer service, increased customer loyalty, and overall better morale within the company.

Keswin provides several tangible suggestions for how companies can implement a human touchpoint system, from giving employees the autonomy to select their own uniforms to offering more opportunities for collaboration and teamwork. She talks about the importance of creating a space where people can express empathy and take on diverse roles. Additionally, she recommends investing in the physical workplace, creating space and furniture that encourages movement and comfort, as well as time and space for social interactions.

Another key element of Keswin’s approach is her focus on customer service. She suggests making customer service more personal, avoiding a “one size fits all” attitude and taking the time to really get to know customers and find out what they need. She points out that this improved customer service can also lead to increased customer loyalty, as customers are sure to feel more valued by a company that takes the time to understand and prioritize them.

Keswin also outlines how these changes and investments can create positive change in the world. She explains that sustainable improvements in the workplace result in an improved quality of life for employees, which can then lead to more sustainable communities that are healthier and happier. Furthermore, she points out that these changes can encourage companies to prioritize ethical, socially responsible business practices and ultimately make the world a better place.

In short, Erica Keswin’s Bring Your Human to Work is an inspiring book that gives readers all the tools they need to create a workplace that is good for people, great for business, and just might change the world. With practical advice on creating a personal connection with customers and employees and embracing a people-first approach, this book offers a plan to create authentic, sustainable change. After reading this book, readers will have a clear picture of what it takes to design a workplace that puts people first.