Islamic Branding and Marketing: Creating A Global Islamic Business by Paul Temporal

Islam is a religion that has been around for centuries and is based on a set of core beliefs, values, and practices that have withstood time and evolved throughout history. This has led to an ever evolving and increasingly connected global Muslim community. As this community continues to grow, so do opportunities for Islamic business and marketing.

Paul Temporal’s book, Islamic Branding and Marketing: Creating A Global Islamic Business, takes a comprehensive look at this aspect of business from the perspective of Muslim businesspersons and entrepreneurs. He demonstrates how Islamic branding and marketing can be used to effectively build trust, develop relationships, and create a global presence for Islamic businesses. Temporal covers the concept of Islamic marketing from various angles, analyzing the ethical codes and frameworks of Islamic marketing and developing strategies for targeting and connecting with Muslim consumers.

Part I of the book dives deep into the ethical standards of Islamic marketing and discusses how marketing in the Islamic world should prioritize quality, authenticity, and sincerity. Temporal emphasize the importance of establishing good business and market relations with customers, as this creates a foundation of trust and belief that is essential to long-term success.

Part II shifts to discussing the importance of research and analysis in Islamic marketing. He stresses the need for companies to gather and analyze data in order to identify and understand consumer needs in different markets. He also emphasizes the importance of feeling out the culture and understanding local consumer trends in order to develop effective strategies. He offers suggestions for how to go about research, such as using a range of types of data sources, running surveys and focus groups, and leveraging consumer insights.

Part III delves into the subject of targeting in Islamic marketing, providing strategies and tactics to effectively reach out to and connect with potential customers. Temporal discusses the importance of media in targeting, noting that television and radio advertisements, along with digital platforms, can be powerful in marketing to Muslims. He goes on to mention the potential of utilizing influencers as a way to reach potential customers, as well as simple tactics such as word of mouth.

Part IV focuses on brand loyalty and visibility, discussing how Islamic businesses should be aware of their online presence and actively engaging with their customers in order to build a strong brand image. Temporal offers tips for how companies can use social media platforms to engage and build relationships with customers, as well as how to market their products and services in a way that’s consistent with their company’s values and beliefs.

Overall, Paul Temporal’s book, Islamic Branding and Marketing: Creating A Global Islamic Business, is a comprehensive guide for traditional and modern Islamic business owners alike. It provides an in-depth analysis of ethical frameworks and strategies for creating a global Islamic business, as well as detailed guidance on how to research, target, and engage potential customers. With its expansive approach, this book is an invaluable tool to help establish successful and sustainable Islamic businesses.