Raise the Bar: An Action-Based Method for Maximum Customer Reactions by Jon Taffer

Raise the Bar: An Action-Based Method for Maximum Customer Reactions by Jon Taffer is an inspirational business book that will help readers bring their businesses up to the next level.

In today’s highly competitive business world, it’s more important than ever to make sure your product or service stands out above the rest. This can be a challenge, but author Jon Taffer has some valuable insights to help businesses reach their ultimate potential.

In Raise the Bar, Taffer provides readers with a comprehensive plan for success through what he calls “an action-based method” designed to produce maximum customer reactions. This plan encompasses three overarching steps.

1) Set aggressive standards for everything you do. According to Taffer, “you set the standard for everything in life, from how you run your team to how you market your product.” Taffer encourages readers to set high goals for themselves and their organizations, to push the envelope and raise the bar.

2) Find internal and external motivation. Taffer believes motivation is a key component of success, and his “action-based method” puts this principle into practice. He encourages readers to find internal and external motivations and use them as positive forces that will push them to reach their goals.

3) Focus on creating satisfaction in each transaction. Taffer stresses the importance of creating a quality customer experience, emphasizing that “the customer can and should be satisfied with each and every transaction.” He argues that business owners should be focused on building lasting relationships with customers and creating experiences that will build customer loyalty.

These three steps provide business owners with the framework necessary to create success for their businesses.

Taffer emphasizes the importance of diligence, hard work, and personal responsibility in order for business owners to reach their ultimate goals. He details why it’s vital for business owners to pay attention to both the details and the big picture, and also provides helpful tips on how to utilize customer feedback to improve products and services.

In Raise the Bar, Taffer provides readers with a comprehensive system for success. He encourages readers to proactively seek out opportunities for improvement and to always be looking for ways to push the envelope. By focusing on high standards, finding internal and external motivations, and emphasizing customer satisfaction, business owners have the recipe for creating maximum customer reactions – and ultimate success.