Secrets of Power Negotiating: Inside Secrets from a Master Negotiator by Roger Dawson

Secrets of Power Negotiating: Inside Secrets from a Master Negotiator by Roger Dawson is a comprehensive guide to negotiating life’s toughest deals. You will learn how to bargain for the absolute best prices, fast concessions, and the best possible outcome for yourself and anyone else involved in the negotiation.

Roger Dawson, the author of Secrets of Power Negotiating, has helped millions of people improve their negotiating skills. Through decades of experience mediating more than 10,000 negotiations and working with Fortune 500 companies, he has earned the position of World’s Leading Authority on Power Negotiating.

Secrets of Power Negotiating has been translated into 13 languages and contains practical, proven techniques for successful negotiations. The book teaches readers practical ways to approach negotiations, and a seven-step program to follow when negotiating any situation. The 7-step program in the book is called the “Dawson Negotiating Process” and it is based on the principles of creativity, trust, and mutual respect. The process can be used whether negotiating a salary increase or bargain shopping, or anything in between.

Secrets of Power Negotiating covers both the basics of negotiating as well as more advanced tactics and offers an abundance of tips and advice. Dawson provides a generous amount of case studies, examples, and tips that readers can refer to when negotiating any kind of deal. He also warns readers not to be intimidated during negotiations, but rather, to be prepared and confident. With the right preparation and attitude you will be able to clearly state your needs and expectations and reach a favorable outcome.

An essential aspect of the book is the importance of using common sense. This includes making sure you have a good understanding of the key issues and roles before starting the negotiation and setting realistic goals, prior to entering into an agreement. For example, in a salary negotiation, you should ask yourself, how much are your worth to the company and why? Knowing these things will help you set realistic expectations and improve your deal-making strategies.

Finally, Secrets of Power Negotiating emphasizes the importance of active listening during negotiations. Active listening can be seen as a resource for data gathering, which can help in problem solving and ultimately lead to a successful outcome.

At the end of day, Secrets of Power Negotiating: Inside Secrets from a Master Negotiator, is an invaluable resource for those looking to increase their negotiating skills and take control of their own lives. It can be used in any kind of negotiations, from potential investments to everyday purchases. Whether a beginner or an experienced negotiator, there is something for everyone to learn from the smart advice and real-life examples found in this book.