Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine by Ryan Serhant

If you’re in the world of sales, chances are you’ve heard about Ryan Serhant and his popular book, Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine. In this book, Ryan shares his secrets and strategies on how to be successful in the world of sales and become an ultimate sales machine.

The keys to successful sales according to Serhant are simplifying, hustling, and being in charge of the sale. Serhant emphasizes the importance of taking a simplified approach to the sale by streamlining the sales process into three main points of focus: contact, process and ask. First he suggests researching the customer before engaging them in conversation. Then, Serhant stresses the importance of understanding your process, meaning isolating each step you will take along the way of a sales cycle. Finally, Serhant suggests learning how to ask questions in order to best understand the customer’s needs and reach a mutually beneficial outcome.

In order to be a successful salesperson, Serhant says it is important to always remain a step ahead of the customer due to the lack of a physical sales arsenal. He emphasizes the importance of being prepared and staying organized to properly draft and quickly deliver the desired solution.

Throughout the book, Serhant shares valuable pieces of advice on how to incentivize customers to purchase. He suggests utilizing word of mouth, offering promotions or discounts, and holding events to draw customers in. Additionally, he suggests taking advantage of social media as an avenue to promote your products or services and increase your reach.

Serhant also dives into how to develop habits that will help increase your sales. These habits include setting goals, developing a routine and planning ahead, delegating tasks, expanding your networks, learning how to maximize technology, and taking the time to build relationships.

At the end of the book, Serhant provides readers with valuable insight into always looking to improve. He stresses the importance of receiving feedback and utilizing it to one’s advantage in order to improve the sales process. Additionally, he suggests exploring new technology and taking advantage of networking opportunities in order to stay ahead.

Sell It Like Serhant is an invaluable resource for sales professionals looking to improve their skills and reach ultimate success. It provides a comprehensive overview of the sales cycle, techniques, strategies and habits to make the most of your time and money. Not only does Serhant provide sales professionals with comprehensive insight, but his advice is easy to follow and can be implemented quickly in order to start driving sales.