Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone

Do you ever feel like you’re getting the short end of the stick in business and life? Are you not seeing the things you truly desire in your life? You’re not alone and this is the perfect time to take the steps necessary to gain total control of your business and life. In his book Sell or Be Sold: How to Get Your Way in Business and in Life, Grant Cardone gives a no-nonsense approach to not just gain control but also reach long-term success in both.

In Sell or Be Sold, Grant Cardone urges readers to leave their comfort zone and take the actions necessary to gain control of their lives. He identifies and outlines the qualities and habits that produce success. He points out that a large majority of people are sleepwalking and failing to take the required steps to live the lives they desire. He calls for his readers to take action to not only get what they want but also surprise themselves with the results they’ll achieve once they start to take their goals seriously. He explains that it starts with an attitude of self-control and self-promotion; meanings understanding the importance of how ‘yes’ and ‘no’ answers impact your goals.

Another emphasis of Grant Cardone’s is maintaining ones focus and actively taking part in organizing and managing goals. He advises on the power of intentionality in setting and achieving goals. He explains that without a clear and focused endgame, it’s impossible to be successful. Part of his advice involves making an effort to identify problems and the actions you need to take to solve those problems. He also encourages the reader to keep their head up no matter what and realize opportunity is ripe in difficult times. This is just one of his approaches to getting what you want, no matter the circumstance.

Grant Cardone also dives into the importance of relationships in business and life; including recognizing the value of networking and influential relationships. He explains the need to be aware of what is happening in the world beyond your current situation and how to stay connected to others who can provide unique insights into the changing times. He stresses the need to build strong relationships that are rewarding for both parties involved and that will open the doors to more opportunities.

The overall message of Sell or Be Sold is that you need to take action. Successful outcomes are not achieved from simply wishing them into existence, you have to put in the work to make them a reality. Cardone encourages readers to take the opportunity not to sell, but to be sold. Gaining control of your life isn’t something that happens overnight, but it is within your reach with Cardone’s practical strategies. With Sell or Be Sold, you have the tools and knowledge to develop the habits and qualities necessary to reach your goals.