Selling to the Government: What It Takes to Compete and Win in the World’s Largest Market by Mark Amtower

Selling to the Government is a popular book by Mark Amtower which outlines the various processes and strategies associated with successfully marketing, bidding and winning government contracts. With over $500 billion in government contracting opportunities available each year, the government is the world’s largest market and is certainly a lucrative one.

In this book, author Mark Amtower provides an overview on how to effectively market one’s services to the government. He highlights the differences between marketing to the private sector and the government, as the government often has stringent regulations and highly specific requirements. Amtower details the steps and processes involved in government contracting such as registering with SAM and System for Award Management, familiarizing yourself with the competition process and investigations into ones’ qualifications and ethical standards. He also outlines various ways to research and find contract opportunities, as well as providing tips and tricks for writing effective bids that stand out from the crowd.

Mark Amtower outlines common pitfalls associated with selling to the government and provides insight into how to remedy them. He also provides in-depth analysis of the “rulebook” which is important to familiarize yourself with when engaging in government contracts. He explains how to properly respond to requests for proposals (RFPs), express information clearly in terms of qualifications, capabilities, education and experience. Additionally, Amtower covers the potential risks associated with government contractors and how to manage those risks.

Overall, Selling to the Government is an comprehensive guide to navigating the world’s largest market: the government. Amtower’s book provides readers with insight into the various processes and strategies involved when selling to the government, from researching opportunities to submitting bids, as well as understanding the associated risks. This book is a must-have manual which can help business owners and entrepreneurs successfully bid and win government contracts.