The Change Masters: Innovation and Entrepreneurship in the American Corporation by Rosabeth Moss Kanter

If you’re looking for a book that dives deep into the themes of innovation and entrepreneurship within the American corporation, then The Change Masters by Rosabeth Moss Kanter is the perfect choice. Kanter, a professor at Harvard Business School, offers an insightful look into the inner workings of corporations and how they must adapt to remain competitive on a global level. This book is an excellent tool for business professionals looking to gain a deeper understanding of business and corporate innovation.

At the heart of The Change Masters is the concept of “big-betting”. Kanter defines big-betting as the idea of taking large and risky investments and designs to develop a corporation’s competitive edge. She demonstrates how big-betting is at the foundation of many great American companies, such as McDonald’s, Apple, and Amazon. By taking and managing risks, these companies were able to successfully differentiate themselves from the competition and develop a corporate culture where innovation thrives. This allowed them to become market leaders and disrupt the status quo.

Kanter also delves into the role of entrepreneurship in the American corporation. Entrepreneurship is essential to the longevity and success of businesses in today’s competitive environment. In the book, she details the strategies that many large corporations have adopted in order to foster internal entrepreneurship. Examples include creating dedicated teams of innovators, offering financial incentives for successful ventures, and allowing employees to have more ownership and input in the product and services they are creating.

Through real-world case studies and in-depth analysis, The Change Masters offers a comprehensive exploration of the evolution of American corporate culture. Kanter demonstrates how a corporation must adapt to ever-changing market conditions and embrace risk-taking, collaboration, and innovation to stay competitive. She understands the importance of the human element in business, such as individual creativity and motivation, and recognizes the power of teams in implementing change.

Overall, The Change Masters is an informative and thought-provoking look at innovation and entrepreneurship in the modern American corporation. Kanter provides a wealth of detail and insight into the inner workings of businesses, as well as how they must evolve to remain on top. This comprehensive book is a must-read for business professionals who want to gain a better understanding of innovation and entrepreneurship in the American corporation.