Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be by Marshall Goldsmith, Mark Reiter

Creating the behavior and life you desire is not always easy. Marshall Goldsmith's book "Triggers: Creating Behavior That Lasts – Becoming the Person You Want to Be" outlines a step-by-step process for taking the complex journey of personal transformation. Goldsmith draws from his impressive background of working as a coach to successful CEO's and public figures to provide his readers with an easy to implement and proven process to drive meaningful change in their lives.

Goldsmith begins with the concept of using what he calls "triggers" to create lasting behavior and lifestyle changes. A trigger is a specific action fixed to a situation—for example, if you find yourself feeling angry, you could use the trigger phrase of "relax and breathe" to calm down. By tying the behavior to the situation, it is much more likely that it will become a habitual response. He then dives into how this concept works at the individual level and identifies four types of triggers: environmental, emotional, interpersonal, and physical. Each of these can be used in your everyday life to stay focused and work towards the goals that you have set for yourself.

Goldsmith's next step in the process is to identify the influences that are most likely to impede your success. He calls these "stagers" and suggests that you become mindful of the interactions, habits, and attitudes that could be preventing you from achieving your goals. By recognizing these roadblocks, you can take steps to limit the distractions and stay focused on the desired behavior or outcome.

Goldsmith continues by examining how to use triggers to make lasting behavior change. He offers useful advice on working with a coach and how to build a supportive network of encouragers. He emphasizes the importance of creating habits and systems that hold you accountable and provides practical strategies for designing and sticking to a goal-oriented plan.

The rest of Goldsmith's book provides a comprehensive guide for continuing the journey of personal transformation and offers tangible exercises for overcoming disempowering patterns of behavior. It includes case studies from his own clients to illustrate the power of triggers and tips for navigating difficult situations.

Overall, "Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be" by Marshall Goldsmith is an inspiring and practical guide to taking active steps in transforming your behavior, improving your life, and ultimately becoming the person you want to be. It provides readers with the tools and insight to develop effective and lasting triggers and offers a comprehensive plan to incorporate them into daily life in order to promote growth.