Understanding Comics: The Invisible Art by Scott McCloud

Understanding Comics: The Invisible Art is a 1993 non-fiction work of comics art theory by comic book author and artist Scott McCloud. The book serves as an introduction to the study of comics, proposing formal and historical analysis of the field for the benefit of comic book creators and readers alike. Writing in a friendly and accessible style, McCloud draws upon his relationships with many of the seminal figures in the art form and helps to open up the world of comic art and its concepts to a larger audience.

The book is divided into sections that cover the various aspects of the comic book narratology. The first section is an exploration of the medium of comics itself, focusing on how words and pictures interact to form a unique language. McCloud then moves onto an examination of different ways in which comic books can be broken down, providing analysis of the form, function and aesthetics of the art form. With each section, McCloud creates a conceptual framework for the study of comics and encourages readers to take part by providing multiple exercises and prompts to help engage readers in the material.

In the chapters that follow, McCloud delves even deeper into the workings of comics. He discusses various topics such as the industry’s history and evolution, closures and transitions, and the role of symbolism and metaphor in storytelling. He delves into the importance of visual economies and how they can contribute to a visual experience, as well as how to construct stories through the use of symbols and images. McCloud also discusses the use of perspective and black-and-white art, breaking down the different styles and techniques that can be used to enhance a reader’s understanding of a comic book.

The bulk of the book focuses on the various industries that surround comics, exploring how they’ve shaped the development of the art form and their role in society. McCloud provides an overview on the economics of comics, the relationship between media and comics, and the international influence of the form. He examines the importance of marketing for the commercial prospects of comics and the influence of the public eye on the public perception of the art. McCloud also discusses the role of artists and writers in comic books and their relationship with publishers and fans.

McCloud concludes his book with a vision for the future of comics, incorporating his knowledge of past trends, present creative styles, and the potential for comics to flourish in the digital world. He encourages readers to recognize the potential of comics and the medium’s ability to engage its audience.

Understanding Comics: The Invisible Art is essential reading for anyone who is interested in the history and theory of comic books, as well as those who want to gain a better understanding of the structure and dynamic of the comics as an art form. McCloud’s writing style is engaging and humorous, making the book an easy and informative read. The book also serves as a valuable resource for aspiring comic book creators and provides a detailed exploration of the many facets of the comic book industry. Whether you’re a regular reader or a curious newcomer, Understanding Comics: The Invisible Art is sure to provide an enjoyable and informative journey into the fascinating world of comics.