What You See Is What You Get: My Autobiography by Alan Sugar

What You See Is What You Get: My Autobiography by Alan Sugar is a candid and surprisingly honest account of the life of one of the UK's most successful entrepreneurs. In this autobiography, Alan Sugar recounts his life; from his humble beginnings to his current position as one of the UK's top businessmen. His story is remarkable as it takes us through not only his successes but also his failures and lessons learned.

Alan Sugar was born in 1947 in London's East End. His family was of humble means and struggled to make ends meet. However, this humble upbringing did not discourage Alan from dreaming big and pursuing his ambitions. At the tender age of sixteen, he left school to work in the electrical trade, where he soon realized his skills in business and his ability to understand the market.

In the early 1970s, Alan set up his own business, Amstrad (Alan Michael Sugar Trading Ltd.), which focused on the development and manufacture of electronic goods. Despite its humble beginnings, Amstrad quickly established a presence in the UK electronics market and had significant success selling in Europe, America, and the Middle East.

In the 1980s, Alan built on this success by branching out into the computer market, where Amstrad developed a home computer, the Amstrad CPC. It was a roaring success, and Alan was quickly positioned as one of the foremost entrepreneurs in the country.

In the late1980s, Alan established himself in the television industry. He developed his own satellite television business and launched the first satellite television channel in Europe, British Satellite Broadcasting. He also served as a director of Tottenham Hotspur Football Club and developed his own property empire.

At the beginning of the 21st century, Alan took a break from business and began to focus on philanthropy. He established several charitable organizations, including the Stephen Lawrence Charitable Trust, the Job Opportunity Scheme, and the Trevor Edwards Scholarship. He also served as the advisor to the British government on the issue of immigration and multiculturalism, a reflection of Alan's commitment to social justice and equality.

Today, Alan Sugar remains a successful businessman and philanthropist. He is a household name in the business world, and has been knighted for his services to business and charity. His autobiography is a poignant and honest account of how his ambition, hard work, and determination have helped him to achieve greatness in spite of his humble beginnings.

What You See Is What You Get: My Autobiography by Alan Sugar is a valuable account of one of the UK's most successful entrepreneurs. It provides insight into Alan Sugar's rise to success, and serves as an inspiration to others pursuing similar dreams. It is an ideal read for budding entrepreneurs, and anyone looking to gain motivation and understand the journey of success.